Commoditization = Deflation.

Apple’s slumping sales growth an re-energized discussions on the commoditization of smart phones: the basic idea is that once devices, services, goods, platforms, etc. are interchangeable and can be produced/generated anywhere, they are effectively commodities and their value declines accordingly. In the case of Apple’s iPhone, many observers see diminishing returns on the latest model’s features as the price point […]

via Commoditization